Important Things to Know
Can you Define of Optimization?
Many claim “we optimize”
But do they? IF a site is done poorly, it will not be retrieved in search results.
How do you know if your online presence is completed properly or asking to be penalized?
What does that mean to you, mean to your business, and mean to your competition?
Sadly the term is used so often we think we understand its application.
When it comes to being a business owner,
There are some things that you cannot afford to misunderstand.
To have a website optimized properly –
- The site will be designed to be “Robot Friendly”.
Thus certain foundation will be in place as the Search Engine Bots are looking to fill querys. These things are NOT cutting edge secrets. Google developed a section in their help files full of information for people to help make their websites easier for the SEB retrieve relevant content.
- The site will be designed to by “View Friendly”.
So again, there are certain properties needed to help a viewer to determine if the content is relevant or not. IF they want to get through the “red tape” of the site for the information or not.
- The site has to have content added.
Technology is ever changing, if a site is a few years old, it is considered outdated. If a site does not have a link to a few Social Media Platforms, it will not be considered having equal status as another site which has a few different SMP’s linked to the site.
Well, yesterday a few events happened. To they inspired me to write this post. Years ago, I was involved in different networking groups but then stopped attending. One reason I stopped attending was because I felt as if I was “socializing” more than I was “generating new revenues”. But a newer friend of mine was giving a speech about her community services program “gatekeepers” designed to help the elderly with basic needs funded by United Way.
Sometimes you meet someone and you just seem to click. Well after the luncheon, there was just the sweetest little ball of energy of a lady, and listening to her, we just clicked. She then asked me to join her networking group. At first I was unsure, but understanding how hard it is at times for people who are trying to meet people so they can generate new leads, to convert to revenue … well I agreed to attend the chapters. I told her that there were basic things I could help the businesses within the groups so they could generate more traffic for their goods and services online.
When I got home I did a little bit of research on who was in the networking group. I looked at their website, which was created by their “mobile and online marketing” person. The person had put some time into the project, yet their skill level of “how to optimize a site” lacks the understanding of how web spiders crawl the internet. I tried to think of what angle I could talk about without saying something bad that would put this person in the spot light … but I think I needed more time to ponder a positive approach.
I sent a reply to my new friend saying at this time, I would not visit the group.
With all due respect –
Most designers of web pages are not taught how to build sites for a spider to navigate behind the scenes. Anyone can watch a YouTube Video on how to build a site, and stop the video to follow along with what they are teaching. To put up a website really is not that technically difficult, and even some of the ones that are not a beautiful have better conversions.
Many designers are taught the same difference of surface issues. How to build a link. How to add an image here, or text there. But not too many have the technical insights on how to drive traffic to a web location. What is even worse is most do not even know the basic fundamentals of the necessities.
Location, Location, Location
Is NOT just for Real estate. It has to do with what you put where on your sites.
- A few ad’s is good, too many is bad
- Images are good, but at the wrong location is bad
- Videos is also good, but like images in the wrong location is also bad
- Content (what the page or article is about) is good, but if not enough or not soon enough is bad
- Animations can be good, overpowering the top of the page is bad for bots, and repeat viewers.
- Having mobile layouts are good, ones not responsive can be bad.
- Social Media Pages are good, not having them or active ones is bad.
- To optimize is good, but over doing it is bad … REALLY bad.
There is more as well. If you have someone in-house or out-of-house who does not know the answers to topics, than maybe they are not the best to handle responsible for the company’s marketing needs online. If you still want to work with them, than require them to learn more of what they need to know. (Basics are taught here, or they can be find help files within Google.)
My point is this …
When an update comes out what was working for years, all of a sudden is no longer valid. Rarely do people understand how or why things have happened as they did. Updates seem to complicate them, especially when they have too much of all the bad things on a website. They just do not know where to go or how to find out how to fix it.
Von Liebenstein Enterprises IS part of a larger world wide network of cutting edge brilliant minds who are testing and keeping up on the updates as they are rolling out. Thus learning things within our training programs, you will be informed of the basic essentials needed to keep your site healthy.
No matter what company you use … Please understand how your online presence will be optimized means how the bots from the search engines (Yahoo, Bing, Ask, etc) will go through a website. The best sites to navigate, with the best relevant content are the sites that the bots retrieve. They do not care if it is your site or the site of your competition.
This is some of the basics, as a business owner, you may not have the time to know all of this as it changes ever so quickly. But you NEED to know the damage someone who does not understand will harm you and give potential customers to your competition.
It is Your Organization, it is your choice how you will run it.
Is My Current Website Mobile Friendly For Google Search Engines
All data is growing with the numbers of people doing mobile searches, thus the mobile useability of a website is crucial.
(For some who are advanced – it is more than just having a responsive website, for example, if the buttons are too close, text is too small and it will be hard for people with larger fingers to operate … well Google is paying attention to these details in the back end.)
What is a mobile search?
Searches that are done on cell phones, and tablets; iPhones, iPads, Devices on Android platforms, BlackBerries, some Amazon Kindle tablets, as well as tablets and phones on Window platforms.
(just think of how many phones and tablets are in an average home, maybe your home.)
So why does this matter?
Google’s Mobile Update
Because most of the mobile devices have Google as their default search engine. So by default – unless someone goes in and changes their search engine on their phone or tablet, they will search for products, services, directions, and information via Google.
Usually Google does not tell the public what they are planning to do in the future. From the back end data that they are projecting, over 50% of the current websites will loose search engine traffic. They are not interested in local businesses loosing their web traffic. So they have told the public this is what they are doing and this is what is going to happen.
So is your website ready?
How do you check to find out?
Well you have 2 options …
- Go to this page in Google and enter your URL
- Give us your URL, we will run the test for you and then we will email you the results, with screen shots of what Google said.
If your website is Mobile Friendly for Mobile, then Great! When customers do searches on their devices your site will show up according to how well the Search Engine Robots can easily and quickly find the relevant data on your site for the searches potential clients are looking for.
But, IF, your website comes back with lots of errors, then what will you do?
Well if you choose to do nothing (it’s your business, your choice).
Google will rank websites accordingly (Do you think Google will rank sites that are Search Engine Bot Friendly for Mobile Devices higher than ones that are not Friendly for Mobile Devices?) If you choose to do nothing, your website can still be viewed on a mobile device – but viewing does not equate retrieving.
So if you want to address the issue then again you have 2 options …
- Tell the agent or agency who created your website and have them fix it (hopefully this page is not information to you, and they have already contacted you about this information)
- Have us create a mobile version to your existing website. We amp it up to do more than make your site pass or fail the Google test.
At Von Liebenstein Enterprises we know what the search engine bots, on all platforms (including Bing, Yahoo, Ask, and others) are looking for. Yes, we build websites for the Clients, but only when it is in a way that the Bots like. We help entrepreneurs take their online business (including adding their social media) to the next level. SEO can be effectively completed when a website is properly optimized.
This is not for a Mobile App, it is for a Mobile Website, (there is a difference).
Our price to rebuild your existing website, and rebuild it from from the ground up on a mobile platform.
(We make sure the proper spacing and other things for a website will need completed to fulfill and meet the requirements for mobile search engine algorithms.)
There is a monthly maintenance fee for housing a copy of your existing website on a mobile based platform.